ST. LOUIS, MO – The era of two St. Louis radio stations providing traffic updates from the sky ends today.
For years, stations KTRS (550 AM) and KMOX (1120 AM) flew together above busy roads during the morning and evening rushes.
Tonight’s drive home will be the last time that Tim Wilund from KTRS and Rodger Brand from KMOX will report from above, a change attributed to the high cost of flying, and availability of technology on the ground that allows traffic reporting to be done more efficiently.
“Because of technology, you don’t need to do traffic from the air anymore,” said McGraw Milhaven, programming director and morning host at KTRS.
That technology includes access to Missouri Department of Transportation cameras and road sensors.
He said the two traffic reporters have flown in a small Cessna airplane for the last seven years, and not a helicopter although many still referred to it as such.
Typically, the plane was up between 6 and 8:30 a.m. and from 4 to 6 p.m.
The end of sharing it means the return of competition among the stations’ radio traffic reporters.
“It’s almost like there’s going to be a traffic war again,” Milhaven said.
That war will include KFNS-FM (100.7 FM), a St. Charles station that bills itself as “The Viper.” It began using a helicopter in January named Viper 1 for traffic reports in the mornings and afternoons, said Chris Blevins, general manager of Viper Broadcasting.
Story Courtesy: STLTODAY.COM